Guides
How local search actually decides who gets the call
Written to be useful on its own. If you read these and do the work yourself, that is a perfectly good outcome — and you will know enough to tell whether anyone you hire is doing it properly.
Your Google Business Profile, and why reviews decide it
What the profile actually controls, which parts of it matter, and why reviews move you further than anything you can write about yourself.
Read it →Getting other websites to link to yours
Links are votes from other people, and most businesses already qualify for several they have never claimed. Where the honest ones come from, and which shortcuts do damage.
Read it →Writing pages that answer what people actually search for
Most business articles exist because somebody said to publish articles. How to find the questions people are actually worried about, and what happened when we did it.
Read it →
Would rather it was just done?
We do this for businesses that would rather be doing their actual work. Tell us where you are and we will tell you what is missing — including when the answer is nothing much.